To All Entrepreneurs and… Hey, Look, There’s A Shiny New Thing!

If you’re one of those rare entrepreneurs that has the discipline to stay reasonably focused on what you should be working on, feel free to skip the rest of this article with the comforting knowledge that you have my admiration and envy.

But, if you’re like most of us, you are probably plagued at one time or another by the “Shiny New Thing” (SNT) bug. This particular syndrome is pretty easy to describe. There you are, minding your own business (literally) and working on your startup. Then all of a sudden, BAM! Some shiny new thing comes along and tries to distract you. You either get distracted, or you stay up nights wondering if you should have gotten distracted. If you’re like me (my sympathies if you are), you have this experience quite frequently. I think it harkens back to our childhood days when just about any shiny new thing would immediately grab our attention.

There are various manifestations of this Shiny New Thing (SNT) phenomenon. Here are a few:

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Tags: entrepreneur, startup, startup business

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