Top Small Business Marketing Trends for 2009

Marketing in 2008 became decidedly social — and 2009 will see the social elements of marketing accelerate. Social media went from being on the cutting edge, to approaching the mainstream. When I say “social” I mean marketing driven by word-of-mouth relationships.

As you go through each of the following small business marketing trends, you’ll see how powerful the social component is for getting and keeping your ideal customer. Just remember, your customers control your brand, so act accordingly.

1. AUTHENTICITY– In 2009, the focus is on “authenticity” and letting the real people behind your company be visible and show through — no more hiding behind a faceless website filled with the word “We.” Instead, it’s “I.” Consumers and B2B buyers expect to know who they are dealing with before hiring your company

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Tags: marketing trends, small-business

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